#PSL Season hits Facebook early this year - Marketing Genius!!

Photo Courtesy of Adweek.com

Who can blame them can you imagine the extra sales they made, this move was an amazing marketing strategy on their behalf.  People starting talking and hashtagging and sharing their favorite PSL video's or their own creations of media.  Meme’s have run amuck from “Some e-cards” touting things like “I trust you to hold my baby, but not my PSL” . and there’s the “Keep Calm” Slogan with “Keep Calm and drink a PSL”; and my favorite a “Frozen” Meme, “Let it go, let it go, time to order something new, Let it go, let it go no more Pumpkin Spice for you.“ Then there's the website that lets you know for sure it PSL Season or not, LOL, https://isitpumpkinspiceseason.com/, 

Starbucks hit a marketing Orange colored “Gold Mine” when they introduced this drink 15 years ago.; and to think that, according to Starbucks Newsroom, they actually thought about calling it “Fall Harvest Latte”. The Newsroom tells us that “Early in 2003, a small group gathered in the “Liquid Lab,” a secure research and development space on the 7th floor of Starbucks headquarters in Seattle. The lab was a cross between a chef’s kitchen and a scientist’s playground – with industrial refrigerators, espresso equipment, and an eclectic mix of potential ingredients and flavors.”

Other interesting “Did you knows” from the Newsroom are;
Did you know?

• The Starbucks Pumpkin Spice Latte recipe has been unchanged in 11 years.
• One of the original ideas for the name was “Fall Harvest Latte.”
• “PSL” was the original beverage code for Pumpkin Spice Latte written by baristas on cups, and soon became the drink’s nickname.
• Starbucks Pumpkin Spice Latte is now available in nearly 50 countries throughout the Americas and EMEA (Europe, Middle East and Africa) regions.
• During the fall, customers express their #PSL enthusiasm with an average of more than 3,000 tweets per day.

The Newsroom article with these funny and amazing facts was actually published four years ago and back then they touted that the PSL had been enjoyed over 200 MILLION TIMES. Nothing short of sheer absolute marketing genius is the PSL and there is no doubt in my mind that it will go down in history as just that.

Okay, that’s enough talk, I’ve got to go indulge my taste buds in this marketing masterpiece. So, peace out, Namaste’, stay calm and if you can’t then have a Pumpkin Spiced Latte.

Work Cited

https://cdn.someecards.com/someecards/filestorage/i-trust-you-to-hold-my-baby-but-not-my-pumpkin-spice-latte-rDL.png
https://56packardman.files.wordpress.com/2016/09/pumpkin-spice-keep-calm.jpg
https://i.pinimg.com/236x/f3/ef/72/f3ef72db2748611a8a29e9eb2db0cfef--coffee-humor-pumpkin-spice.jpg

https://news.starbucks.com/news/starbucks-first-pumpkin-spice-latte